What is Bing Webmaster Tools?

Bing Webmaster Tools are useful to store owners because it allows them to better understand how Bing sees their website. These tools can be used to enhance their store's search rankings, which can ultimately drive more visitor traffic to the store. Bing Webmaster Tools are free.

How to verify your store with Bing Webmaster Tools

You must verify your store with Bing Webmaster Tools so that you can prove that you own the site. This process requires that you register with Bing Webmaster Tools to get a unique verification code. You will then need to enter this code in Auctiva Commerce Administration to complete the verification.

Step 1. Register for an account with Bing Webmaster Tools.
  • Go to to start your account. If you already sign in to a Windows PC, tablet, or phone, Xbox Live,, or OneDrive, use that account to sign in. If you do not have a Microsoft account click on the Sign up with Microsoft account link to start a new account for free.
  • When you are logged in to the Bing Webmaster Tools Dashboard, enter your store URL into the Add a Site field and click on the Add button. The Overview page will load.
  • Click on the "Add" button on the next page. The Verify Ownership page will load.
  • Choose Option 2: Copy and paste a tag in your default webpage. The meta tag will display in a grey field. You will only need to copy the content section of this code. Select and copy the unique code between the quotation marks in the content property (e.g., 9FE54218625BD3C42AAB5705F2C7B29B).
Step 2. Enter verification code in Auctiva Commerce.
  • Now, we'll enter this code into Auctiva Commerce administration. Make sure to leave the Verify Ownership page open. We'll return to this page once we've entered this code into administration.
  • In a new Internet browser window, log in to your Auctiva Commerce Administration.
  • Go to Marketing> Search Engine Optimization> Meta Data & Site Integration.
  • Scroll down to the bottom of the page until you find the "Bing Webmaster Tools- Site Verification" section.
  • Enter the unique verification code into the empty field above the Save Verification button.
  • Click on the Save Verification button. The meta tag has now been added to your store.
Step 3. Verify site in Bing Webmaster Tools.
  • Go back to the Verify Ownership page on your Bing Webmaster Tools account and click on the Verify button. Bing will check for this unique meta tag in your store. Your store will be verified when it finds this meta tag. If the verification fails, check to make sure you entered the verification code correctly.

This completes the task of verifying your store with Bing Webmasters Tool.


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